Children’s Day/Book Day, also known as El día de los niños/El día de los libros (Día), is a celebration of children, families, and reading and held annually on April 30. The celebration emphasizes the importance of advocating literacy for every child regardless of linguistic and cultural background. Through several grants from the W.K. Kellogg Foundation, ALA’s Association for Library Service to Children (ALSC, a division of ALA) continues to increase public awareness of the event in libraries throughout the country. ALSC is collaborating on this effort with the Founding Partner of Día, the National Association to Promote Library and Information Services to Latinos and the Spanish Speaking (REFORMA). Día is an enhancement of Children’s Day, which began in 1925. Children’s Day was designated as a day to bring attention to the importance and well-being of children. In 1996, nationally acclaimed children’s book author Pat Mora proposed linking the celebration of childhood and children with literacy to found El día de los niños/El día de los libros.
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