Vanguard Wins ICMA Élan Award, Family Pak – McDonald’s

Each Vanguard ID System’s Family Pak comes with a full-sized membership card and two key tags for additional family members. The McBreak Family Pak was specially designed for a McDonald’s restaurant customer benefit program to include both a bar code and a magnetic stripe on the card and a bar code on the two key tags. The card was specially designed so that only the coke bottle is visible when placed in a wallet. The key tags were designed to accommodate a large code 39 bar code so that a child could pass the key tag under a scanner at an information Kiosk inside a McDonald’s restaurant. Vanguard ID Systems designed a special form to accommodate the bar codes and magnetic stripes and a special die was designed to accommodate the coke bottle design.