Card Solutions for Customer Engagement
May 7, 2008 - West Chester, PA
Vanguard ID Systems recently took home a prestigious ICMA Élan Award in the Judges’ Choice category for its design of an RFID key tag for The Woods Coffee. The Judges’ Choice is unique in that allows the Élan judges to recognize their favorite entry from among all the submissions received in every category.
The award-winning Woods Coffee’s SpeedBean.com KeyTag-Card is a Teslin card with an RFID inlay. After the RFID component of the tag has been activated at the register, the key tag is popped out of the matrix and attached to a patron’s key ring for quick and easy usage.Woods Coffee wanted a transaction device that would quickly identify customers, function as a customer loyalty card, and serve as a gift and prepaid card. The RFID embedded key tag designed by Vanguard meets all of those objectives, and features a unique graphic design so that it stands out on the retail display and on the patron’s keychain.
“We are extremely pleased to be recognized for excellence by the premier awarding body in our industry, said Rick Warther, President and CEO of Vanguard, And it is a particular honor to receive the Judge’s; Choice Award. To be singled out from among the 120 entries is a tremendous honor, and a validation of our hard work and commitment to quality.