Franklin Lakes Public Library wanted a new library card that felt modern, colorful, and inviting. After three AI-generated concepts from another provider missed the mark, the library turned to Vanguard ID Systems. With one conversation, our team was able to understand what they were looking for and capture it in the first design concept.
The Challenge
When Franklin Lakes Public Library renovated the first floor of its building, the team decided it was also time to update its library card. After nearly a decade with the same design, they wanted something that better reflected the library’s updated look and brand.
Rebecca Spero, Head of Circulation, helped lead the redesign.
“We wanted something modern and inviting to patrons. Something that popped a bit more while still being universally appealing.”
After three AI-generated concepts and multiple rounds of feedback with another provider, the library still didn’t have a design that felt right.
“The back and forth was exhausting because what I was saying was not translating into a design we were ultimately happy with for our updated look.”
The library needed a partner that would listen carefully, understand their vision, and turn it into an eye-catching design.
The Solution
After a recommendation from Wyckoff Public Library, Rebecca connected with our Account Manager, David.
In their first conversation, Rebecca shared what the library wanted from the new card and what had been missing from the previous designs. The Vanguard team took the time to understand not only how the card should look, but also how it should represent the library’s newly updated brand.
The first concept captured the look the library had been trying to achieve.
“My reaction was, ‘OMG, what I said translated.’ I finally felt heard and understood. I felt relieved because the card was exactly what my director and I were looking for, and we only had one conversation.”
The Result
After three concepts with their previous provider, Franklin Lakes found what they were looking for in Vanguard’s first. The final card captured the modern, inviting look they had envisioned.
KEY RESULT
First concept, no revisions
Where three AI-generated concepts failed, Vanguard ID delivered in one conversation.
The experience showed what is possible when thoughtful collaboration is paired with design expertise. By listening closely and understanding the vision behind the redesign, our team captured it in the very first concept and brought it to life in a distinctive, inviting card that reflected the library Franklin Lakes has become.
For other libraries considering a redesign, the Head of Circulation’s recommendation is simple:
“Vanguard ID takes the time to get to the root of what you, the customer, are looking for. They did a great job of listening and getting our cards to us in a timely manner. You won’t be disappointed with David and his team.”
