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Loyalty Memberships

Membership card programs prove to be a more effective marketing strategy compared to digital membership programs because they are a tangible reminder of your business. They help you build a stronger connection with your audience all while growing your profits.

Gift Cards, Key Tags, Library Cards, Loyalty Memberships, Marketing, Small Business

Matte vs Gloss: Which Finish Fits Your Brand

Choosing between matte vs gloss matters more than you think because the finish affects how your printed cards and marketing materials look, feel, and perform in real life. In this guide to matte vs gloss lamination, we break down the best finish for business cards, loyalty cards, key tags, gift cards, and package inserts, including durability, glare, fingerprints, writability, and how each finish supports your brand identity. If you’re deciding between a matte laminated card or a gloss laminated card, this post helps you pick the right finish for your products and your customers.

Customer Retention: The Key to Business Success
Loyalty Memberships, Marketing

Customer Retention: The Key to Business Success

Customer retention plays a crucial role in the expansion of any business. While acquiring customers is essential, maintaining their loyalty reduces customer acquisition costs (CAC) and enhances overall profitability. Keep in mind that 65% of the average company’s revenue comes from existing customers as we go over customer retention strategies that you can implement into your overall marketing strategy.

Does Direct Mail Marketing Still Work?
Loyalty Memberships

Does Direct Mail Marketing Still Work?

We are often asked “does direct mail marketing still work? The short answer is, yes, direct mailers are still an effective way to market your business. Direct mail marketing leads can generate 600% more revenue than digital leads.

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