Matte vs Gloss: Which Finish Fits Your Brand
Choosing between matte vs gloss matters more than you think because the finish affects how your printed cards and marketing materials look, feel, and perform in real life. In this guide to matte vs gloss lamination, we break down the best finish for business cards, loyalty cards, key tags, gift cards, and package inserts, including durability, glare, fingerprints, writability, and how each finish supports your brand identity. If you’re deciding between a matte laminated card or a gloss laminated card, this post helps you pick the right finish for your products and your customers.
