Gift Card Marketing: How to Maximize Profits For Your Business
Gift cards, also known as gift vouchers or gift certificates, have been the perfect gift for decades now with 52% of consumers purchasing gift cards because they see them as convenient.
Marketing plays a crucial role in establishing brand recognition, drawing in customers, and fostering business expansion. Successful marketing goes beyond merely advertising products or services; it also cultivates significant relationships with your target audience.
Gift cards, also known as gift vouchers or gift certificates, have been the perfect gift for decades now with 52% of consumers purchasing gift cards because they see them as convenient.
Customer retention plays a crucial role in the expansion of any business. While acquiring customers is essential, maintaining their loyalty reduces customer acquisition costs (CAC) and enhances overall profitability. Keep in mind that 65% of the average company’s revenue comes from existing customers as we go over customer retention strategies that you can implement into your overall marketing strategy.
The business card is a time-honored method to share your business’s contact information, but times are changing. It’s disheartening to know that most business cards are discarded within a week, and you certainly don’t want to be among those forgotten ones.