The business card is a time-honored method to share your business’s contact information, but times are changing. It’s disheartening to know that most business cards are discarded within a week, and you certainly don’t want to be among those forgotten ones.
Fortunately, the fusion of technology and creativity has opened new possibilities for designing unique and captivating business cards that will leave a lasting impression on those who receives them. Here are some tips to design the best possible business card.
Keep your business card sophisticated yet simple
Even with all the colorful and creative designs for business cards, nothing beats simplicity mixed with elegance. Keeping designs simple—but stylishly modern—will help focus customers on your contact information.
Why not set your name and contact details off-center? Use a vertical orientation? You can stay conservative with your design elements and still create a card that draws attention.
Business cards don’t have to be plain anymore. But they still have to look professional:
- Choose a color scheme and font that are clear and legible.
- Use high-resolution images that are not pixelated.
- Pay attention to how the content “sits” on the card so it’s adequately spaced from the edges.
- Double-check all your information for mistakes before the card goes to print.
Make your business cards interactive
Business cards do not have to be the standard one-piece card that we’re all aware of. You can get creative with how people read it—and engage with it!
Business cards today can be multi-layered, so a person has to unfold it or slide out a part. With designs like these, you can make an eye-popping design using your logo on the front layer and then cleverly reveal your contact info on the inside or flip side. Inviting the customer to go beyond simply reading your card will increase the chances of them holding onto it and even showing it to others.
Don’t forget, your card has two sides
You can draw attention to your business card by using both sides for images and copy. There are unlimited possibilities for how you can structure your double-sided business cards.
One standard layout would be a small logo and contact information on the front. The back in this situation can be used for an appointment reminder, a business photo, another larger logo, or even a punch card. How you arrange your card will depend on how you intend to use them.
If you are unsure, create a few different options: one for a standard meeting, another for customers coming into your store/business, and one that is just for promotion (think “Buy One, Get One on Your Next Purchase).
Maintain consistency among all your marketing materials
Your business card, no matter what form it takes, will leave a lasting impression when you meet someone for the first time. They are part of the “introduction” phase of any business meeting or deal. Your business cards should be an extension of your branding message. They should use the same elements as your website and other promotional materials (especially those on hand during the meeting).
When you choose a design, be mindful of the color schemes and how they will be consistent with your logo and brand colors/aesthetic.
Vanguard ID Systems is a leading manufacturer specializing in custom-made card solutions and RFID technology. Our range of custom card solutions includes gift cards, loyalty cards, and direct mailers, all of which can effectively enhance the exposure of your brand and attract a wider customer base. Our RFID technology solutions are designed specifically for your business needs, enabling you to enhance efficiency and profitability throughout your organization. Our personalized RFID solutions include labels for inventory management and asset tracking, and bands and cards for access control to name a few key areas. Contact one of our Vanguard ID Systems Technical Representatives today at 1-800-323-7432 or email us at info@vanguardid.com
