As the holiday season approaches, it’s essential to embrace the festive spirit and enhance sales to finish the year on a high note. From spa gift certificates to organizing holiday events, there are numerous opportunities to attract clients and boost holiday sales. Here are 7 strategies that spas can implement during the holiday season.
1. Design festive packages and gift sets
Offering holiday-themed packages or gift sets is a great way to attract customers looking for thoughtful, luxurious gifts. Create special bundles that combine popular treatments or pair a treatment with a take-home gift like a candle, essential oils, or skincare products.
Ideas for holiday-themed packages:
- Combine a facial, body scrub, and a gentle massage to help clients look their best for holiday gatherings.
- A warming treatment, like a hot stone massage or thermal wrap, paired with a hot chocolate or herbal tea experience.
- A beautifully packaged box of spa essentials that clients can gift, such as bath salts, body oils, and a spa gift certificate for future treatments.
Market these bundles as limited-edition, adding a sense of urgency to purchase before they’re gone.
2. Promote spa gift certificates with added incentives
Gift cards remain the most popular item on consumers’ wish lists, with 53% of shoppers requesting gift cards this holiday season. Spa gift certificates are easy, versatile gifts, making them ideal for the holiday season. Encourage gift card purchases by adding incentives that provide more value to the customer.
Incentive ideas for spa gift certificates:
- Bonus gift cards: For every $100 gift card purchased, offer a $20 bonus gift card to use in the new year.
- Gift card discounts: Offer a small discount or free add-on for clients who purchase gift cards in November or early December.
- Holiday-themed gift cards: Reach out to Vanguard ID Systems for custom designed holiday gift cards and gift card holders. This might sound simple, but it can make an big impact.
Don’t forget to promote your spa gift certificates in your salon, on your website, on social media, and through email marketing!
3. Create holiday membership specials
The holiday season presents an excellent opportunity to launch or enhance your spa membership program. To incentivize clients to enroll, consider developing special holiday packages, such as reduced rates for the first month of membership or unique seasonal benefits for newcomers. To further elevate the exclusivity, provide a membership loyalty card to each new member.
Membership program offer ideas:
- Discounted first month: Offer a set discount on the first month of membership, encouraging clients to experience the spa’s benefits during the holiday season.
- Holiday perks for new members: Add holiday perks, such as a free mini treatment, spa products, or exclusive holiday access to certain amenities for new members.
- Giftable memberships: Allow existing members to “gift” a free day pass or discounted treatment to a friend to help attract new members.
Highlight these offers as the perfect way for clients to gift themselves or a loved one the gift of wellness and relaxation.
4. Host a holiday event
A holiday event at the spa can attract new clients and build relationships with existing ones. Consider organizing a festive open house or a mini-treatment evening with complimentary services, like hand massages or skincare consultations.
Ideas for holiday events:
- Open house with mini treatments: Offer mini facials, chair massages, and skincare consultations. Create a festive atmosphere with holiday decorations, festive drinks and treats.
- Holiday workshop: Host a class or workshop on DIY holiday skincare, meditation, or stress-relief techniques.
- Holiday shopping night: Set up a “spa boutique” with discounted holiday products and invite clients to shop while enjoying a glass of wine or cup of tea.
These events help clients experience the spa’s offerings firsthand and often lead to bookings or product purchases.
5. Launch social media campaigns
The holiday season is prime time for social media marketing. Craft holiday-themed posts, stories, and videos that show off your festive offerings, promote your spa gift certificates, or highlight seasonal treatments.
Social media campaign ideas:
- Holiday countdown deals: Have exclusive and limited offers on products and/or services. This approach creates urgency and can help boost sales quickly.
- Client spotlights: Feature client testimonials about your spa and spa treatments, adding authenticity and word-of-mouth appeal.
- Holiday giveaway: Run a giveaway for a spa gift certificate or a holiday package to increase engagement and attract potential clients.
6. Partner with local businesses
Collaborating with other local businesses can expand your reach and attract new clients. Partner with salons, boutiques, fitness centers, or wellness-related businesses to create joint holiday promotions.
Examples of partnership promotions:
- Bundle deals: Offer a discount for clients who purchase a service at both locations.
- Cross-promotions: Display each other’s products or business cards in-store and promote each other on social media.
- Joint holiday gift sets: Create holiday gift sets with items from each business for clients to purchase.
Local partnerships can expand your audience and bring new customers through your doors during the holiday season.
7. Offer limited-time promotions
A well-timed promotion on high-demand services can drive holiday bookings. Promote popular treatments like massages, facials, or seasonal body wraps at a discounted rate or with a free add-on.
Limited-time promotion ideas:
- Discounted holiday services: Pick a service you would like to promote and create a discount campaign for your clients to take advantage of.
- Seasonal add-ons: Include a free aromatherapy upgrade or a festive mask with any facial booking.
- Buy-one-get-one gift or gift card: Run a BOGO promotion on select services for clients looking to bring a friend or family member. You can also run BOGO deals on your spa gift certificates.
Promote these deals heavily in your spa, on your website, on social media, and through your email newsletters to create a buzz and encourage bookings.
The holiday season is an opportunity for spas to boost revenue through enticing packages, spa gift certificates, special promotions, and engaging events. By adopting a strategic mindset and infusing festive creativity, your spa can capitalize on this season and start the new year off strong.
Vanguard ID Systems is a leading manufacturer specializing in custom-made card solutions and RFID technology. Our range of custom card solutions includes gift cards, loyalty cards, and direct mailers, all of which can effectively enhance the exposure of your brand and attract a wider customer base. Our RFID technology solutions are designed specifically for your business needs, enabling you to enhance efficiency and profitability throughout your organization. Our personalized RFID solutions include labels for inventory management and asset tracking, and bands and cards for access control to name a few key areas. Contact one of our Vanguard ID Systems Technical Representatives today at 1-800-323-7432 or email us at info@vanguardid.com
