Author name: Alexia Chesbrough

Materials & Applications

TESLIN® vs PVC: Which Material is Right for You?

With so many material options available, it can be difficult to know what’s right for your business. This guide focuses on two of the most common choices, TESLIN® and PVC, breaking down their key differences in durability, print quality, cost, and environmental impact to help you make a confident and informed decision.

A variety of hand-drawn library card designs by children, featuring bright colors, books, animals, and “I love my library” themes.
Design, Library Cards

Why Library Card Design Contests Work

Not only are library card design contests simple to run, their impact goes far beyond a new card design. Libraries consistently see increased foot traffic, repeat visits, and stronger community connection throughout the process and long after. Patrons, especially kids, get a chance to see their creativity come to life in a real and lasting way. These contests are more than cards. They create moments that bring people together and are remembered.

Two overlapping blue spa gift cards with the “blue” logo, featuring circular labels like “giftcard,” “medi spa,” “skin spa,” and “fun spa,” set against a digital tunnel background of glowing code.
Gift Cards, Marketing, Small Business, Technology

Why Choose a Physical Gift Card in a Digital Age?

In a world of instant downloads and one-click purchases, digital gift cards offer unmatched speed and convenience. However, despite the rise of digital solutions, physical gift cards continue to be the preferred choice for many consumers. Why? Because gifting is about more than efficiency, it’s about experience. A physical gift card is handed over, opened, and felt. It encourages in-store visits, creates meaningful moments, and turns a simple purchase into something more intentional.

Flat lay of minimalist skincare and beauty products in white containers arranged on a beige background, including jars, pump bottles, droppers, and creams, alongside dried flowers, folded fabric, and two spa gift cards.
Gift Cards

Are Gift Cards Lazy?

Gift cards spark strong opinions. To some, they’re thoughtful and practical. To others, they feel last-minute and lazy. Let’s settle this debate once and for all and explore whether gift cards are truly lazy or just misunderstood.

An open sign on a glass storefront door with business hours below.
Small Business

Community First: The Power of Local Business Partnerships

Small businesses don’t grow in isolation. They grow through community. Trust, relationships, and shared values are what set local businesses apart from large corporations. When small businesses support each other, they create authentic experiences, deepen community connection, and build something stronger together.

Gift Cards

Why Gift Cards Are the Best Donation Idea

Small businesses often struggle with making the time or finding ways to give back to the local community. Learn how easy giving back can be with one simple and impactful donation, a gift card.

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