Author name: Alexia Chesbrough

5 Gift Card Incentives to Boost Your Holiday Sales

December 10, 2025

Discover five effective gift card incentives that can elevate your holiday sales strategy. From creative promotions to loyalty-building rewards, these proven methods help you attract shoppers, encourage higher spending, and keep customers returning long after the season ends. Learn how to maximize gift card impact and stand out in a competitive holiday market.

Gift Cards, Marketing

Why Displaying Your Gift Cards Now Matters More Than Ever

November 21, 2025

Gift cards are more than just last-minute gifts. They’re powerful revenue drivers and brand boosters. However, many businesses keep them tucked behind the counter, missing a valuable sales opportunity. This post explores how a simple display change can transform gift cards into impulse buys, and shares five easy ways to make them stand out this holiday season.