Gift cards are one of the easiest ways to increase revenue and brand awareness, especially during the holiday season.
As a company that manufactures gift cards, we consistently hear from our customers about how valuable gift cards are for driving revenue and boosting brand awareness. So when our team decided to visit local businesses, such as cafés, restaurants, and boutiques, we expected to see creative gift card displays everywhere. Instead, we discovered something surprising: most businesses have gift cards, but very few have them out on display.
When we asked people why, they said:
- “I’m not really sure… they’ve just always been behind the counter.”
- “People just ask for them, so we don’t think to display them.”
It wasn’t about hesitation. It was habit.
The truth we all forget is presentation matters, and it especially matters during the holiday season. Gift cards are one of the most appreciated and desired gifts of the season. When they’re easy to see and packaged well, they sell.
The Power of Visible & Well-Presented Gift Cards
A beautifully designed, well-displayed, and easy to grab gift card changes everything. Gift cards become impulse buys, add-ons, or thoughtful last minute gifts. During this time of year, they’re one of the most in-demand products you can offer.
A well-presented gift card strengthens your brand, as it:
- Catches attention and sparks curiosity
- Feels intentional, as packaging indicates quality and care
- Boosts your brand’s visibility each time it’s gifted
Something as simple, such as a holiday themed gift card holder, can make your cards feel premium and gift-ready.
5 Easy Ways to Make Your Gift Cards Stand Out (and Sell More)
The conversations we have had with local businesses inspired us to put together a simple, practical list of the things we always wish we saw when we walked into a store. Use the list below as your own holiday-season checklist and quick guide to help make sure your gift cards get the attention they deserve.
- Place your gift cards front and center near the checkout.
- Use festive gift card carriers or holders for the season.
- Display them on a small rack or frame with signage that says, “Gift Cards Available Here.”
- Show a sample carrier open because people buy what they can see.
- Stay consistent with your brand colors and tone.
Your Holiday Reminder
As the holiday season kicks into gear, now is the perfect time to refresh your gift card display. If you need quick and effective solutions, we offer ready-to-go gift card templates and 50% off our holiday carriers so you can stock up and start selling fast.
Because sometimes, it’s not just what you sell. It’s how you present it.
