Custom key tags are a practical marketing tool that offers versatility and brand recognition. They are cost-effective, durable, and fully customizable to fit your business needs.
In our ever-so-digital landscape, we often forget the power of tangible marketing materials. In fact, 36% of consumers have made a purchase after receiving a direct mailer. Tangible marketing materials offer a unique physical experience that digital media can’t replicate. Here is everything you need to know about key tags and how they can fit into your marketing strategy.
How to design a custom key tag
Before we discuss ways to market key tags, let’s discuss how to design them. A key tag, unlike a typical card, offers limited space; however, it still allows you to express your brand’s identity. The most effective approach is to feature your logo on the key tag and incorporate your brand colors. Don’t overlook the back of the key tag, as it offers additional space for including vital business information!
How can a business benefit from key tags?
Key tags are a powerful marketing strategy, acting as miniature billboards for your business. Think about how often your customers handle their keys throughout the day. By supplying them with a branded key tag, you keep your business at the forefront of their thoughts.
Custom key tags can also serve as a unique substitute for traditional gift cards, helping your business differentiate itself from the competition. Additionally, they can be utilized for employee access, membership programs, or rewards initiatives.
How to add key tags to your marketing strategy
Key tags may be small, but the impact they can have is huge. One effective way to use key tags for your business is as a promotional tool.
At Vanguard ID Systems, we can collaborate with you to design custom-shaped key tags to promote your business. They can serve as your business cards, be included in your direct mail campaigns, or function as innovative gift cards to enhance brand awareness.
If you’re a real estate agent, think about using custom-shaped key tags in your marketing materials. The unique and memorable impact of personalized key tags could be the deciding factor that leads potential clients to choose you over your competitors. Or maybe you’re a coffee shop owner; providing uniquely shaped key tag gift cards could be an effective strategy to attract more customers to your establishment.
The mechanics of it all
When you reach out to Vanguard ID Systems, you’ll learn that we offer barcoded key tags, magnetic stripe key tags, and can add a QR code to your printed key tags. We also offer a variety of form factors as well as different finishes to ensure your custom plastic key tags fit your brand and business goals perfectly.
Vanguard ID Systems is a leading manufacturer specializing in custom-made card solutions and RFID technology. Our range of custom card solutions includes gift cards, loyalty cards, and direct mailers, all of which can effectively enhance the exposure of your brand and attract a wider customer base. Our RFID technology solutions are designed specifically for your business needs, enabling you to enhance efficiency and profitability throughout your organization. Our personalized RFID solutions include labels for inventory management and asset tracking, and bands and cards for access control to name a few key areas. Contact one of our Vanguard ID Systems Technical Representatives today at 1-800-323-7432 or email us at info@vanguardid.com
