Valentine’s Day has a way of reminding us that the best things are made with a little extra heart. While flowers fade and chocolates disappear, some things are built to last, like the products that carry your brand and connect you with your customers.
At Vanguard ID, making your products isn’t just a process, it’s a true collaboration. It takes many teams working together, each bringing care, creativity, and pride to every step. And just like any great relationship, it takes more than one love language to make something truly special.
So this Valentine’s Day, we’re sharing the five love languages that show up behind the scenes in everything we create.
Love Language #1: Words of Affirmation
At Vanguard ID Systems, love starts with a good conversation. This is the love language of listening closely, cheering loudly, and making sure our customers always feel heard. From the very first hello, our sales, marketing, accounting, and leadership teams are here to guide, support, and make the process easy.
What this looks like for our customers:
Clear timelines, honest conversations, and a team that cheers you on every step of the way.
Love Notes from the Team:
- “I truly love building relationships with our customers and hearing their excitement when their cards arrive. It’s also so fun seeing the creativity behind library design contests and the artwork that wins.”
– David Klucznik, Sales Manager - “My favorite part of the job is fulfilling customer needs and hearing unprompted how much they love their cards. It’s especially meaningful when I see our products out in the world.”
– Josh Scott, General Manager - “I enjoy working directly with customers, providing support with billing, and getting to hear the joy they feel when their products arrive.”
– Dishant Patel, Accounting & Finance Associate - “I love seeing the final products come to life and being able to share them through our marketing and social media efforts.”
– Alexia Chesbrough, Content Marketing Specialist - “I love supporting customers by listening to their vision and helping guide them toward their dream card. Every company brings such unique creativity.”
– Kathy McCloskey, Sales Manager
Love Language #2: Acts of Service
This love language is all about action, the kind that shows up every day with sleeves rolled up and care in every detail. Our design and printing teams bring your ideas to life, making sure every product is created accurately, crafted beautifully, and meets the high standards our customers expect.
They don’t just make products, they make the magic happen behind the scenes, so everything arrives smooth, seamless, and ready to impress.
What this looks like for our customers:
Consistent quality, and creative, well-designed products.
Love Notes from the Team:
- “It’s a magical experience helping customers bring the cards of their dreams to life and then getting to see them out in the world.”
– Justin Reed, Graphic Designer
- “As the HP Operator, I love my job. I love seeing all the artwork that I get to print for our customers. I also enjoy the great group of coworkers that I get to work with.” – Theresa Forman, HP Operator
Love Language #3: Quality Time
Some love languages don’t make a big splash, but they make all the difference. This one shows up in the extra time spent thinking, testing, and perfecting. Our R&D, developers, and IT teams show love by working behind the scenes to analyze, improve, and fine-tune every product and process, so what we create today works even better tomorrow.
What this looks like for our customers:
Better solutions, continuous improvements, and products designed with real-world use in mind.
Love Notes from the Team:
- “I love engineering new solutions that help meet our customers’ goals.”
– Greg Sawka, R&D
- “I enjoy designing custom products and solutions that help our customers succeed.”
– Cheryl Donnelly, Software Developer
- “I love being part of creating modern improvements that streamline encoding and support faster production.”
– Ayush Mainali, Developer
Love Language #4: Physical Touch
This love language is all about the little things, where precision and care make all the difference. Our production team brings it to life through hands-on craftsmanship, from precise RFID placement to durable finishes designed to stand up to daily use.
Every detail matters, and this is where that care is felt most, in products that look great, feel right, and are built to last.
What this looks like for our customers:
Products that are sturdy, polished, and ready to stick around for the long haul.
Love Notes from the Team:
- “I want the absolute best for our customers. I take pride in every product I create, which means ensuring high quality results every time.”
– Mark Powell, Shop Floor Manager
- “I love being part of the production process and ensuring durability meets our customers’ standards.”
– Rasul Hightower, Laminator
- “We do such a wide variety of work, and I love being part of the personalization that makes each job unique.”
– Josh Shultz, Laminator
Love Language #5: Receiving Gifts
This love language is all about the big reveal, the moment your products arrive and everything feels real. Our packaging and shipping teams focus on making sure what your customers see first is something polished, professional, and perfectly on brand, whether it’s a gift card, membership card, key tag, or RFID product.
From thoughtful presentation to timely delivery, this is where your ideas become something tangible, intentional, and truly memorable, like a little package of brand love delivered right to your door.
What this looks like for our customers:
Products that are packaged perfectly, feel professional, and arrive with perfect timing.
Love Notes from the Team:
- “I love supporting our customers by making sure their products arrive quickly and smoothly.”
– Chris Shanahan, Shipping Manager
- “While packaging, I love seeing all the creative artwork and designs we produce for our customers.”
– Donna Shultz, Packaging Supervisor
- “I always do my best to ensure the encoding is correct and the packaging looks great, so customers receive exactly what they expect.”
– Evelyn Figueroa, Packaging
An Extra Love Language: Commitment You Can Count On
Some love languages don’t fit neatly into one category, but you feel them in everything that comes together. Commitment is one of them.
At Vanguard ID, commitment shows up when every team does their part and trusts the others to do the same. It’s the conversations that set clear expectations, the time spent planning and improving, the hands-on work that brings products to life, and the care taken to deliver them right on schedule.
This kind of commitment isn’t about one job or one step. It’s about how all the pieces work together to create something consistent, reliable, and worthy of your trust.
What this looks like for our customers:
A seamless experience from start to finish, dependable timelines, and a partner you can count on every step of the way.
Because when every team shows up with care, commitment becomes more than a promise. It becomes part of every product we create.
It Takes All Five to Create Something Special
Just like any great relationship, it takes more than one love language to make something truly work. Communication, action, creativity, time, and craftsmanship all come together behind the scenes to create products our customers can feel proud to put their brand on.
This Valentine’s Day, we simply want to say thank you for trusting Vanguard ID with something that matters so much to you. We don’t just create products, we build partnerships, and we love what we do because of the customers we get to do it for.
